Apparel and fashion
Deep-gusset bags for shop purchases, where the brand colour comes out right.
In apparel the bag leaves the shop with the customer and is carried for hours. Handle comfort and body strength come up here more than anywhere else in retail.
If the brand colour is pastel, white kraft gives the truer result: a light colour on brown kraft never comes out as bright as it should. If there is a Pantone code, sharing it before printing is the shortest route.